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Royal Enfield brand has proved to be one of the most successful motorcycle brands in India in the last decade. The Royal Enfield brand surpassed the biggies like Bajaj and Hero in market capitalization. The Indian brand is selling a huge number of motorcycles every month even though there are a lot of quality issues faced by the customers. What makes Royal Enfield brand so successful? Let’s find out.
Image of Royal Enfield
Royal Enfield motorcycles are known for their signature thumping sound that has remained constant since the inception of the brand. The thump is unique in the segment, and there is no other Indian bike that offers this distinctive exhaust note.
'Royal Enfield motorcycles' are basic motorcycles with minimal features. The vintage look of the motorcycle with heavy use of metal on the body give Royal Enfields a charm of its own. This is something that attracts a lot of buyers, including the youngsters.
Can be used everywhere
The "Royal Enfield motorcycles" can be used in the city limits for daily commutes, and when the time comes, the motorcycles can be taken out on the highways too. The low-end torque in the Royal Enfield motorcycles proves to be extremely helpful within the city limits. On the highways, the motorcycles turn out to be mile munchers. The big displacement of the "Royal Enfield" engines run at low rpm and return a fuel efficiency of around 33 km/l to 37 km/l.
Even though most Royal Enfield motorcycles are criticized for low quality, the modern fields have improved massively. Unlike the older iron cast engines, modern Royal Enfield motorcycles use UCE (Unit Construction Engine), which are much more reliable. Royal Enfield has also improved the warranty of the motorcycle. All the modern Royal Enfield motorcycles come with a service interval of 3,000 km and 24,000 km warranty. The Himalayan gets 5,000 km service interval.
An option for everyone
The Royal Enfield offers a wide range of products to the customers. The company provides cheapest Adventure motorcycle, cheapest Cafe Racer and have various products like the Thunderbird cruiser.
Modern features with retro look
Royal Enfield motorcycles were once regarded as difficult to ride due to the position of the gear lever and the brake lever, which were on the reverse side from regular motorcycles. Modern Royal Enfields have solved that problem and also have not lost the vintage touch from the motorcycle. The amalgam of vintage classic and modern engineering makes it extremely popular among the followers.
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