Bajaj Auto is a well known Indian two wheeler and three wheeler brand in the world. Bajaj is sixth largest two wheeler company and third largest two wheeler manufacturer in India. Bajaj Auto turnover has been Rs. 25,000 crores with profit of around Rs.3,900 crores in 2015-16 financial year.

The Bajaj brand was founded by Mr. Jamnalal Bajaj in Rajasthan in early 1940s. Later it established its manufacturing & trading operation around Mumbai & Pune in Maharashtra state in India.

Bajaj Auto started its operation in 1944 by selling imported two wheeler and three wheelers in India. In 1959, the company received a licence from the Indian government that allowed it to manufacture two wheelers and three wheelers in India. Bajaj’s first product in India was the Vespa 150,that it sold under the license of Piaggio, Italy. Bajaj then went on to produce a replica scooter of the Vespa, known as Bajaj 150. Bajaj then produced the legendary scooters like Bajaj Chetak, Priya, Super.  By 1970, Bajaj made its 100,000th vehicle. Bajaj was a exclusive scooter manufacturer and Bajaj Chetak scooter was largest selling scooter in the world in 80's.

In 1986, Bajaj Auto launched its first Bajaj motorcycle bike KB100 with technical collaboration of Kawasaki, Japan. Bajaj Auto continued to produce old geared Bajaj scooter Chetak till Honda Activa made shift of Indian consumer to more fuel efficient gearless scooters.

Bajaj made good progress under Chairman Mr. Rahul Bajaj. Bajaj Auto became more focused and aggressive two wheeler company with Mr. Rajiv Bajaj taking over the role of Managing Director.  Mr. Rajiv Bajaj built several iconic Bajaj Brand Bikes in India like Pulsar, Discover, Avenger , Dominar. He tried Bajaj Scooty like Bajaj Wave, Bajaj Kristal , but these scooter/scooty models didnot do well. Then , tactically he withdrew from scooter/scooty segment and focused on entry level sports bikes segment. His this strategy helped Bajaj regain dominance as entry level sports bike company in India as well as in the world. 

Bajaj Auto has three factories in India. The Bajaj Akurdi plant near Pune is the oldest one and also houses company’s research and development unit called ‘Ahead’. The other two Bajaj plants are in Waluj near Aurangabad and Chakan near Pune.

In 2007, Bajaj acquired stakes in Austrian two wheeler company KTM. Later, Bajaj expanded its stake to 47.96% in KTM Power Sports AG, a company based in Austria. Bajaj and KTM have jointly developed new water cooled engines that power the new generation Dukes and RC motorcycles.

Bajaj is best known for launching the new sports bike Pulsar 150 brand in India. The Pulsar 150 is known as the Bajaj bikes that changed the face of Indian 2wheeler market. The affordable performance motorcycle (entry level sports bikes) trend caught up in India pretty quickly and today, there are many manufacturers who offer affordable performance bikes in India. Currently, Bajaj has some famous motorcycle bikes like Pulsar, Dominar, Avenger, Discover, Patina, Bajaj V among other in its range. The Bajaj 2 wheelers company also works with Kawasaki bikes and KTM bikes to provide them with sales and service network in India. Recently, Kawasaki is planned to go independent in India after calling of 30 years collaboration with Bajaj in India.

Bajaj in India was displaced from No1 two wheeler company position by Honda backed Hero Honda (Now Hero MotoCorp) Company in 2001. Hero Bikes (Hero MotoCorp ) continues to be No.1 two wheeler company in India since then.  in 2014, Honda two wheeler ( HMSI ) gained 2nd position  displacing Bajaj Auto to No. 3 position in Indian two wheeler market.

Bajaj Auto holds leadership position as largest exporter of two wheelers from India, Bajaj bikes have dominance in two wheelers motorcycle business in SAARC countries, Africa and Central/South American countries. Currently, Bajaj Auto operates in over 50 countries around the world.